Call us on 020 8819 4871

The Idea
In many circumstances the basic idea is provided by the client, but it is not uncommon for the client to commission us to generate new product ideas for a particular market or differentiate an existing product of theirs.

Initial Conceptualisation
We discuss the idea with the client, effectively establishing a project brief. This will include areas such as how the product might operate and how it would fit into the marketplace. It is important for us to gather as much information as possible at this stage so we can provide an accurate response.

Evaluation of the Brief
Using the developed brief we evaluate in greater detail the planned marketplace, establishing what characteristics the product must have to sell and what Approvals are required. We also examine the technical elements of the product’s development and how we may overcome any potential technical issues.

Response to Brief
We generate a formal response to the brief which comprises a more precise vision of the basic form, fit and function of the product idea. It will also provide rough estimates of timescales and consultancy fees.

Product Specification Development
Once the Response-to-Brief has been agreed between Adenium and the client we then develop a detailed product specification including exactly what it will do and how. This may include items such as how it will be powered (if applicable), what it will look like, what the performance characteristics are, how big it will be, what volumes it will be built in etc.. It is essential to establish all the anticipated characteristics of the product before a detailed plan can be generated.

Project Plan Development
With the agreed Product Specification we generate a detailed plan of how we are going to develop the product. This plan expands upon the Response-to-Brief in that it details the exact anticipated project duration and costs. It includes a schedule, usually a Gantt Chart, indicating all the achievement milestones and a date for the delivery of the ultimate milestone. It will clearly define the costs involved and tie these costs directly to the items on the project chart to enable efficient cashflow management. It will clearly define the resources used including the client’s internal resources if applicable and the potential risks. We assign a Project Manager who will be the main point of contact for the client.

We can then begin to Develop your idea...


Adenium Consulting. 28 Portsmouth Road, Kingston-upon-Thames, London KT1 2ND England
Email: Tel: 020 8819 4871